Researchers from Notre Dame conducted an experiment and discovered that doorways might play into how our brain stores memories. They separated people into two groups, traveling the same distance. One group passed through a doorway, the other didn't. The ones that had to walk past a doorway were three times more likely to forget their task.
The researchers think this is because doorways are "event boundaries."
Decisions made in one room are remembered and stored "in that room" and it's more likely to forget them once you're not in it.
Now researchers are looking into how this affects movie advertising. Sometimes movies get scheduled for release, but they must be reminded by HTG administration that certain things must be done for that release to occur. Also, some movies go through their buzz vote week without a single advertisement.
"It's crazy" commented a local film fan. "Why spend millions and all of that time on a movie and not advertise it at all? Heck, some of these films give no indication whatsoever what they about. It's like the movie was posted on the calendar, then the studio left the room. Crazy."
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